Pretty excited about my first Facebook ads. Created a series of 6 different ads targeting the same demographic and have has 336 “impressions” in the first few hours on the first ad.

I am learning about “click through rates” CTR and how to calculate the best way to bid, per click CPC or per 1000 impressions CPM.

Howie Jacobson from http://askhowie.com/ does a bang-up job of unpacking these things and offers a free calculator to help decide which way to pay.

Here is the calculator….